Co-Founder · UX / UI Design · Business Strategy · User Research

At Undertones, we hope to provide guidance to consumers in BIPOC-owned brand discovery as well as provide discerning, unbiased ratings that bring companies’ true colors to the surface. Through our combined efforts, we can create meaningful, lasting change to cultivate an equitable world.

Our team came together out of a need to see brands take action, but it cannot stop with us. While companies should act on their own accord, we must hold them accountable through our collective purchasing power.

As a platform rooted in community, we encourage you to provide feedback, share your experiences, and suggest brands or updates that you would like to see. By speaking out and calling brands into the work of racial justice, we can tap into our individual and collective agency to shift the status quo. Though this began as a tool for ourselves, we want to continue shaping this as a platform that is accessible to everyone.